Contextual Design: From Customer Data to Implementation
, InContext Enterprises
Date: Friday, September 29, 2006
Time: 1:30 PM to 2:30 PM
Refreshments: 3:15 PM
Location: Star Seminar Room (32-D463)
Host: Rob Miller, MIT CSAIL
Contact: Rob Miller, x46028, email@example.com
Speaker URL: None
TALK: Contextual Design: From Customer Data to Implement
Curious about customer-centered design -- what it is, and how to take advantage of it? Want to work with your users more effectively to design and iterate your systems? Want a feel for the techniques available, and how you might adopt them in your project? Come to this talk, given by acknowledged industry expert Karen Holtzblatt, and find out!
Karen Holtzblatt is the inventor of Contextual Inquiry and Contextual Design, the customer involvement process adopted by many of the industry's leaders and taught throughout the world. In this talk she describes Contextual Design, a complete design process centered on understanding the customer:
* gathering initial data from customers to find out what to build,
* developing a single picture of a market or customer population,
* responding with an innovative design,
* structuring the system to meet the expectations of users, and
* testing the system structure through rapid iteration with users.
Each point is illustrated with examples drawn from Karen's wide experience working with development and design teams across the industry. She makes the approach and techniques accessible to people struggling with real projects and real design problems.
Bio: Karen Holtzblatt, Ph.D.
Recognized as a leader in the design community, Karen has pioneered transformative ideas and design approaches throughout her career. Karen introduced Contextual Inquiry, now the industry standard for gathering field data to understand how technology impacts the way people work. Contextual Inquiry and the design processes based on it provide a revolutionary approach for designing new products and systems based on a deep understanding of the context of use. Contextual Inquiry forms the base of Contextual Design, InContext's full customer-centered design process.
Karen co-founded InContext Enterprises in 1992, to use Contextual Design techniques to coach product teams and deliver customer-centered designs to businesses across multiple industries. The books, Contextual Design: Defining Customer Centered Systems, and, most recently, Rapid Contextual Design are used by companies and universities all over the world. Karen’s extensive experience with teams and all types of work and life practice underlies the innovation and reliable quality consistently delivered by InContext’s teams.
Created by Linda L. Julien at Wednesday, June 19, 2013 at 6:22 AM.